Consumer Choice and Innovation Project
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TechCrunch: Toyota partners with Getaround on car-sharing

Carmakers continue to look at the future of transportation and invest in alternatives to individual ownership: Toyota is the latest to make a bet on a mobility model espoused by a startup, with a strategic investment in SF-based car sharing provider Getaround. Toyota’s investment also comes with integration with Getaround’s platform on the technology and finance side, incentivizing Toyota car owners to participate.

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