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LVRJ: Lyft Line hopes to point people in the same direction

Going my way?

Two strangers headed to the same destination will be able to jump into the same car — at a discounted cost — when Lyft Line debuts in Las Vegas on Nov. 10.

The new option on Lyft’s ride-sharing smartphone app will match users who are headed in the same direction. Picking up another passenger might mean a longer trip, but the cost to ride is always going to be lower than a traditional ride with Lyft, company officials said.

“By bringing Lyft Line to Vegas, we hope to provide locals and residents with an even more affordable rideshare option, while also helping reduce congestion by encouraging people to share the ride,” said Yacob Girma, Lyft’s general manager in Las Vegas.

Lyft Line debuted two years in San Francisco, with the goal of connecting people with their neighbors while also reducing traffic congestion by filling empty car seats on the road.

Even though Lyft Line will be cheaper than the traditional Lyft option, the discount percentage depends on your location, the current supply of available drivers and the likelihood of getting matched with another passenger, according to the company’s website. When ordering the ride, the phone app will display the price upfront, regardless if you’re paired with another rider.

Las Vegas is the 15th city to get Lyft Line, and riders will get an unspecified discount during the first two weeks, company officials said.

Uber offers a similar service in several cities, but it isn’t available yet in Las Vegas yet. There are no immediate plans to bring UberPool to Las Vegas, “but hopefully it will be one day soon,” an Uber spokeswoman said.

And for the lovelorn roadies wondering if this is a good way to meet a potential mate?

“While we don’t promote Lyft Line as a way to date, there have definitely been several cases of people meeting and staying in touch through Lyft Line,” company spokeswoman Mary Caroline Pruitt said.

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