Consumer Choice and Innovation Project
Protecting innovation, expanding consumer choice


Protecting innovation, expanding consumer choice


Who We Are

The Consumer Choice and Innovation Initiative (C²I²) is a project of the US Consumer Coalition and seeks to encourage innovation in the on-demand and technology industries. 

Consumers have a right to access the innovative products and services that are being developed throughout the world to improve the consumer experience, including in the areas of travel, transportation, online shopping, and healthcare. Efforts to restrict consumer access to these products and services are to the detriment of the consumer. USCC’s C²I² program is designed to advocate for the consumer’s rights to access these products and services.


US Consumer Coalition

The US Consumer Coalition (USCC) is a consumer advocacy organization that promotes expanded consumer choice, responsible regulation of consumer-facing industries, fair market conditions, and consumer freedom.

USCC advocates on behalf of America’s consumers and defends their right to make decisions for themselves and their families without burdensome government interference. USCC actively monitors the consumer landscape to identify industries that are currently under scrutiny or censure by the government.  We build bridges, ensure public awareness, and mobilize the powerful voices of consumers and business owners to protect our freedom of choice.